Market Hong Kong is an innovative product brokerage and Internet marketing company. Its parent company, Market America, was formed in 1992 and is based in Greensboro, North Carolina. Market Hong Kong specializes in One-to-One Marketing. The company markets a wide range of high-quality, consumer-oriented and market-driven products and services through a vast network of Independent Distributors and UnFranchise™ Owners.
The company empowers this network as an effective sales, marketing and distribution force through the UnFranchise™ Business Development System – the most dynamic and affordable home-based independent business plan ever created. It is a perfected, standardized and uniform structure that combines franchising with direct sales to promote the duplication of independent business success.
Determined to differentiate itself from other direct sales opportunities and to lead the parade into the one-to-one marketing future and computerized marketing through the use of electronic technology, Market Hong Kong has built its success on a solid foundation of four cornerstones:
(A) The Binomial Marketing System with the Management Performance Compensation Plan: The most advanced and realistic compensation program in the industry, the Management Performance Compensation Plan (MPCP) addresses the problems associated with other direct sales/network marketing programs with its emphasis on organization building in depth, not width, thus avoiding group competition. The MPCP offers better cash flow, higher retention, higher and more consistent earnings, and the ability to attract a wide variety of people. It was designed based on what has already been proven that the average person can actually and realistically do, thus ensuring profitability and stability. Market Hong Kong’s MPCP is exceptional and fair, rewarding field representatives not only for their selling success, but also for their leadership and their management in motivating and training other Independent Distributors and UnFranchise Owners to conduct their businesses according to the proven business system. The Binomial Marketing System perfectly facilitates One-to-One Marketing. An additional dynamic is the Incentive Business Volume (IBV) Compensation Plan, which opens the door to Partner Stores merchandise on the Internet and new products.
(B) The UnFranchise™ Business Development System: The UnFranchise™ Business Development System not only provides a systematic means to conduct business, it features the standardization and uniformity necessary to facilitate duplication – the key to the business. It guarantees your success when you make others successful. You are in business for yourself, not by yourself. Distributors are equipped with the finest sales, marketing and management tools. The National Meeting, Training and Seminar System (NMTSS) provides Independent Distributors and UnFranchise Owners with a standardized, coordinated and comprehensive training and support system. Thousands of meetings are coordinated and publicized for every geographic location where there is distribution and organizational growth. The NMTSS is comprised of business briefings, training sessions, seminars and conventions. Utilizing this system allows everyone access to expert speakers and trainers within Market Hong Kong and provides a means to build their UnFranchise business anywhere.
(C) The Product Brokerage System through Market Hong Kong’s Mall without Walls®: Without the burden of manufacturing, the company can stay focused on established market-driven products and move with the marketplace. The Product Brokerage System through Market Hong Kong’s Mall without Walls provides access to multimarket environments and promotes unique relationships between marketers, customers and manufacturers, stimulating share of customer and avoiding shelf-space competition. Market Hong Kong identifies the highest quality market-driven products that customers want. These products are on the leading-edge of consumer trends and colossal markets emerging from information supplied by Customer Managers and Preferred Customers. The variety of products and services through Market Hong Kong’s Mall without Walls minimizes vulnerability to swings in the marketplace, thus placing the Independent Distributor and UnFranchise Owner in a position for short-term and long-term profitability and stability. The Mall concept allows each Independent Distributor and UnFranchise Owner to access multiple lines of the highest quality products and services that appeal to a wide consumer base. The Product Brokerage Concept through Market Hong Kong’s Mall without Walls positions the company and you for explosive growth and unlimited potential. Market Hong Kong does not incur costs such as research and development, inventory or advertising, thus allowing more value to be put into the products. As a result, Market Hong Kong will always provide products that are unique, innovative and competitively priced.
(D) One-to-One Marketing: One-to-One Marketing represent the future of business that is being pioneered by Market Hong Kong. These evolving concepts center on tracking customer data, identifying commonalities and sourcing them out so products can be produced and delivered to waiting customers. Internet activity through our state-of-the-art Distributor management Web site unfranchise.com.hk, custom Distributor Web Portals, and markethongkong.com.hk, facilitates and accelerates the process while personal relationships are established and maintained through our Independent Distributors and UnFranchise Owners. Market Hong Kong’s Preferred Customer Program is the principle One-to-One Marketing vehicle. Market Hong Kong’s strategy for its implementation revolves around three simple core principles: (1) selling more products to fewer people, which is more efficient and profitable than the time-honored mass marketing rules of pitching products to the greatest number of people; (2) concentrating on building unique relationships with customers on a one-to-one basis and (3) establishing, sustaining and maintaining dialogue with customers, and obtaining feedback from those customers. The era of mass production and mass advertising has run its course and Market Hong Kong intends to build on its four cornerstones to implement a one-to-one future that will revolutionize the way people purchase products as it changes the face of business, one customer at a time.
Market Hong Kong’s mission centers on revolutionizing the way consumers shop for products and services as it redefines the nature and perception of the direct sales industry. In so doing, the company is committed to providing quality, market-driven products to end consumers through its unique and innovative UnFranchise™ Business Development System, a system the average person can actually and realistically implement. Market Hong Kong will boldly chart a new course toward One-to-One Marketing future to become the new standard by which other businesses are measured.
The following are departments at Market America’s corporate headquarters with which Distributors may come in direct contact:
Collections: The Collections Department is responsible for ensuring that Distributors resolve any insufficient fund issues and that Market Hong Kong recovers any monetary losses due to bad bank drafts, including service charges.
Compliance: The Compliance Department is responsible for approving same household issues, changes of ID numbers, name changes, transfers of sponsorship and transfers of genealogy lines, and for researching other compliance-related issues.
Computer Support: The Computer Support Department is responsible for ensuring that all telecommunications and written communications from Distributors concerning computer-related problems are handled in a timely manner.
Creative Services: The Creative Services Department is responsible for creating and ensuring the printing of any corporate literature, including but not limited to the monthly Powerline magazine.
Data Processing: The Data Processing Department is responsible for processing all applications, product orders, Transfer Buying forms, Preferred Customer data and other such problems.
Distribution Center: The Distribution Center is responsible for ensuring that all orders placed are filled and shipped in the most efficient, effective manner available.
Distributor Support Center: The Distributor Support Center is responsible for ensuring all telecommunications and written communications concerning policy, procedure, commissions and shipping issues are handled in a timely manner. It also forwards other inquiries to appropriate company personnel for resolution. In addition, the department keeps the Market Hong Kong Management Team aware of trends (i.e. problems) in the field. Conversely, the field is kept up-to-date regarding policy and procedure changes.
Field Development: The Field Development Department is responsible for referring non-distributors, who express interest in Market Hong Kong products or the marketing plan, to a reliable Distributor in their area who will be willing to assist them.
Mail Processing: The Mail Processing Department is responsible for opening and sorting incoming mail and ensuring that all documentation is delivered to its proper destination within the company for timely processing.
Preferred Customer: The Preferred Customer Department is responsible for ensuring that all telecommunications and written communications concerning Preferred Customers are handled in a timely manner.
Product Information: The Product Information Department is responsible for providing as much technical product support information as is feasible. The department also serves as a centralized liaison between manufacturer/vendor and Market Hong Kong Independent Distributors for effective, efficient dissemination of product information.
Refunds: The Refunds Department is responsible for processing any refund or credit that results from returned product, including refunds resulting from termination of distributorships and for enforcing the buyback policy.
Last Modified :09/24/2014 11:58:43 AM EDT