Market Hong Kong’s Mall without Walls® is the hub of our Internet product brokerage system. Easily accessible through your own Web Portal, the Internet Mall is made up of virtual stores, and offers a wide variety of high-quality, market-driven products and services. You will find Market Hong Kong products specifically grouped into individual stores, and by utilizing the power of the Internet, the shopping experience is extended into a seemingly endless array of products – all accessible via your own Web Portal.
By utilizing the benefits of One-to-One Marketing, where personal relationships are built and information is gathered and analyzed, Market Hong Kong sources and delivers most desired products in the marketplace. Each product and service is developed in conjunction with innovative manufacturers and is carefully screened for reliability, value and market appeal. Where does Market Hong Kong obtain this information? From YOU, the Distributor, and all the UnFranchise™ Owners who build relationships with their customers. We deliver what people want.
Market Hong Kong goes further to provide support that ensures the success of all Distributors. Once we choose to provide various products and services, we make available to all Distributors complete information, training and promotional materials, and we handle the shipping and distribution. This philosophy frees Distributors to concentrate on the development of his or her UnFranchise businesses and the ongoing servicing of customers. This unique way of doing business is what makes Market Hong Kong stand out from the crowd. It is the base of One-to-One Marketing, which gives us the ability to provide products that stock our virtual stores. For more detailed information on Market Hong Kong’s virtual stores and individual products, simply log onto www.unfranchise.com.hk.
To sell a product, you need to be able to present your product properly to your customers. In order to effectively inform, educate, and tell the story of a product, which ultimately leads to sales and the development of Preferred Customers, you need to understand the features, advantages and benefits of each of the products you have chosen to specialize in.
BECOMING A PRODUCT OF THE PRODUCT: One of the most important things you can do as a Distributor is to buy and use the products. There’s no faster way to become familiar with Market Hong Kong’s products and their benefits and value than using them. Also, in most cases your prospective customers will ask you if you use the product, and if you do not, it’s likely they won’t either. An additional benefit is that you will see and can give testimony to the quality of our products, making it much easier to sell them.
DISCUSSING PRODUCT BENEFITS: You will be most successful selling products if you can clearly explain to a sales prospect what the specific benefits are of the product. Try to think like the customers and answer their questions before they ask them. What are the specific benefits of the product? How does it help them? What problems does it solve for them? Why do they need the product? How will it increase their quality of life? If there isn’t sufficient benefit to the people to whom you are telling the story, there is no reason for them to part with their hard-earned dollars in exchange for the product. If you establish a real benefit, your customer will happily purchase the product.
POINTING OUT COMPARATIVE FEATURES: A point-by-point comparison can be a fantastic sales tool. It’s important for your customers to know that they are making a wise buying decision, and many times that comfort level can be achieved by simple comparisons that answer certain questions. What are the special features of the product? Why is it better than other products offered by competitors? How is the product different, exclusive and unique? What are the added advantages of purchasing this product over a similar name brand? You need to learn, and then explain to your prospect, the comparative benefits about each product you are selling.
JUSTIFYING A PRODUCT’S PRICE: It has been said, “A sale is made when the product’s perceived value exceeds its cost.” Nothing could be more true, and it’s up to you to properly demonstrate the value of a product so that the value, in the customer’s eyes, exceeds its cost. Answer one simple question for the prospect: “Why is the product worth the money?” Compare the price to a comparable product. Justify the price, so that it doesn’t come up as an objection. If the price is higher than another product with which the prospect is familiar, be prepared to explain why he/she is getting a better value. Examples of this are: added volume or quantity, higher concentration, superior quality, or ease of use. For instance, if selling Health and Nutrition items, ask your prospects how much their health is worth. A dollar? One hundred? One thousand? Remind them that you can’t put a price tag on optimal health. Another successful method is to break the price down to how little it will cost them per month, per week, or per day. Compare the price per day or week to something else they might frivolously spend money on, like a cup of coffee or junk food. Ask them if they think it is worth it. Please note: Always be aware of the old saying, “Compare apples to apples.” This will also help you in your discussion of price justification.
In addition, you should accumulate as much information and knowledge as you will need to prepare yourself, as well as to add sizzle and punch to your sales. Think of the best salespeople you have ever worked with. They were probably well dressed, polite and sincere. Even more important was how much KNOWLEDGE they had. It makes people feel uncomfortable to deal with a salesperson who does not have the answers to their questions, so always know as much as you can about the products you sell. Buy, read and UNDERSTAND the vast amount of sales support materials and other literature that Market Hong Kong makes available. Remember – sales prospects are people, just like you. Take steps to make them feel comfortable, and your sales will increase.
ANSWERING PRODUCT QUESTIONS AND OBJECTIONS: It’s important to learn what the most commonly asked questions are about each product. Ask your upline and other Distributors which questions they see come up time and time again. Also develop questions that you think others would ask, and then prepare answers for all of these questions. When you get a question or an objection from a customer for which you have no adequate answer, it’s better to tell your prospect that the question or objection is a good one and that you would like to find the answer for him/her. Call your upline or the Product Information Department at Market Hong Kong to get the answer. Remember – being prepared is the key to answering objections. Apply those techniques with the answers you have prepared, and you will effectively be able to turn any question and/or objection into a sale.
COLLECTING TESTIMONIALS: Collect testimonials from your customers whenever you can. Get copies from other Distributors as well. Doing so helps you learn what product benefits are the ones most important to your customers. Ask your best customers to write you a brief testimonial or product endorsement. Create a loose-leaf booklet of testimonials and endorsements on the product, and carry it with you when you go on sales calls. It’s also a good idea to share a copy with Market Hong Kong so that we may possibly publish the testimonial in our publications and sales support materials to help inspire others. Testimonials add tremendous credibility to your sales business and to the products you choose to sell, and they go a long way toward persuading a prospective customer to experience the product.
ASKING FOR THE SALE (CLOSING): Sometimes the most important thing one can do to close or complete a sale is simply to ask. Many sales are missed because a salesperson does not ask a prospect for a sale when the time is right. Once you have explained the product benefits and features and have countered any objections and answered any questions, it’s time for you to close the sale. There are many ways to ask. One method is to simply ask how many items they would like to order. Assume they will buy! Another is to explain the payment options one has, and then ask the prospect which he/she prefers. Whichever you feel most comfortable with is the one you should use – just remember to always ask for the sale!
ATTENDING SALES TRAINING AND ONGOING PRODUCT EDUCATION: Since its beginning, Market Hong Kong has provided one of the most extensive and complete sales training systems available in the direct sales industry. From regional sales trainings to Product Symposiums, the annual Convention and Leadership School events, Market Hong Kong puts in your hands the information you need to succeed and then shows you how to best use that information to grow your UnFranchise™ Business.
The NMTSS (National Meeting, Training and Seminar System): Designed with the UnFranchise Owner in mind, the NMTSS allows you to build your business anywhere by using Market Hong Kong's extensive network of One-to-Ones, UnFranchise Business Presentation, Basic Five Trainings, Executive Coordinator Certification Trainings (ECCTs), New Distributor Trainings (NDTs), Local Seminars and our main events, the annual Leadership School, Hong Kong Convention and International Convention.
International Convention: Usually held in midsummer in Greensboro, NC, the annual International Convention is Market America Worldwide flagship event. It’s a powerhouse event of knowledge, excitement, new product introductions, new policy updates and recognition wrapped up in a four-day light, sound and training extravaganza. The event wraps up with the annual Trade Show featuring representative experts in each of the product categories. You will not want to miss this event each year. Tickets sell out quickly, so always buy you and your friends’ tickets early.
Hong Kong Convention: The annual Hong Kong Convention is Market Hong Kong's largest event. It’s a powerhouse event of knowledge, excitement, new product introductions, new policy updates and recognition wrapped up in a light, sound and training extravaganza. It also provides extensive and intensive sales training.
Leadership School: The annual Leadership School is Market Hong Kong's second-largest event, second only to the National Convention. It helps announce the latest products we are offering, along with extensive and intensive sales training. It’s another event you should not miss.
Product Symposium: From the basics to the latest product introductions, Market Hong Kong’s Product Symposium is one of the best tools to learn about our more popular products. Featuring industry experts and special guests, the event shows participants the latest in technology and the best way to sell our latest products. Seats go fast for these, so buy your tickets early.
Powerline Magazine: Reading Powerline, Market Hong Kong’s monthly magazine for Distributors and UnFranchise Owners, is crucial to keep you informed of new business developments and new products. Many areas are covered each month, including new product announcements. Make sure to read it cover to cover.
Sales Support Materials: There’s no better way to learn about a product than by reading our sales support literature. Available for virtually every product we sell, these beautiful brochures and sales systems will make you an expert and give your customers more to read about. Make sure to always have plenty of catalogs and brochures on hand, and give them to anyone you think can benefit from our wide range of market-driven products. Check the price list for current codes and prices, and also see the areas below each store for the available materials in that store.
Major Stores: Stores within Market Hong Kong include the following:
The Health and Nutrition Store features our own Isotonix™ brand vitamin and mineral supplements including antioxidants, multivitamins, and more – all to help support a healthy life.
The Personal Care Store offers scientifically advanced products for skin care, hair care, and bath and body needs, from creams that reduce the appearance of wrinkles to moisturizers that nourish damaged skin to high quality shampoos and conditioners. Each product is specifically formulated to deliver the results you need.
The Cleaning Solutions Store offers a complete line of products for your home and environment. Home, kitchen and laundry products help make keeping your home clean a little easier.
The Home Tech Store features products that use advanced scientific technology to improve life in the home. The featured water filtration system is one of the main systems you need in your home to provide good tasting, clean filtered water. The Home Tech Store also provides advanced technology products like Stealth Radar Shield® for cell phones that make staying in touch with friends and family safe and easy. In addition, PetHealth™ Pet Care Supplements are provided to ensure your pets a healthier life.
The Endless Shopping Experience: The possibilities are endless with the Endless Shopping Experience. It offers hundreds of stores, millions of products, no waiting, secure transactions, shipping right to your door, and relaxing, stress-free shopping all through your Market Hong Kong Web Portal. For more detailed information on Market Hong Kong’s virtual stores and individual products, simply log onto www.unfranchise.com.hk.
FUTURE MARKET HONG KONG MALL WITHOUT WALLS® STORES
As we continue to develop long-term working relationships with Distributors and their customers, we also continue to learn more about what our customers really want and need. This is the base of Market Hong Kong’s concept of One-to-One Marketing. By combining consumers’ individual desires with top-of-the-line manufacturers and research companies, Market Hong Kong will continue to add to and develop its stores in Market Hong Kong's Mall without Walls®. Make sure to pay particular attention to ongoing updates and additions to the Mall by taking advantage of all training opportunities and product launch events, and by reading the various media made available to all Distributors.
Last Modified :09/24/2014 1:32:05 PM EDT