Chapter 5: The National Meeting, Training and Seminar System

 

The Market Hong Kong National Meeting, Training and Seminar System provides for the development of a systematic, coordinated, and comprehensive business introduction, training, motivational and support system in every location where there is Market Hong Kong organizational growth. The program is comprised of various types of meetings, trainings, seminars, conferences and conventions. Utilizing this program enables all Market Hong Kong UnFranchise Owners to access the most competent speakers and trainers within Market Hong Kong and the very best expertise in the industry with respect to building a strong UnFranchise Owner organization using the UnFranchise Business Development System.

The National Meeting, Training and Seminar System entails:

·      One-to-One Meetings

·      Home Kick-Offs

·      UnFranchise Business Presentations

·      New UnFranchise Owner Trainings

·      Basic 5 Trainings

·      Executive Coordinator Certification Trainings

·      Corporate-Sponsored Certified Trainers Schools

·      Motives® Day 1 Training – Application Techniques and Getting Started with Motives

·      Skin Care 101 Training

·      Motives University Major Overview (UMO)

    ·      Local Seminars

    ·      Hong Kong Leadership School

    ·      Hong Kong Annual Convention

    ·      International Convention/World Conference

 

Although there are many different techniques in building the business, it is generally agreed that there are three absolute key success factors to fast and stable growth: 1) instilling BELIEF in your UnFranchise Owners; 2) providing them with the KNOWLEDGE to follow up and act on their belief; and 3) sustaining continued ENTHUSIASM and a constant influx of new, excited people into the business. Years of experience by many companies and individuals have proven that meetings, trainings, seminars, and conventions are essential to developing these key factors for personal and organizational growth.

When we bring new people into the UnFranchise Business, what are we really trying to accomplish with them? Initially, we talk to them and get them to listen to CDs, preview DVDs outlining the UnFranchise Business system and Market Hong Kong’s Mall Without Walls® concept, read the Career Manual, review the Power Profiles, and read through Market Hong Kong’s UnFranchise Owner Magazine. In short, we are trying to get them to BELIEVE in what a Market Hong Kong UnFranchise business can provide them. We accomplish this by showing the power of the UnFranchise Business system and the positive effect in changing people’s lives. They will seek out the necessary information, attend trainings and events to acquire the knowledge for strong management skills, and become proactive in seeking the assistance that they need to achieve their desired level of personal success. The critical objective is to get them to take positive actions that will immediately elevate their levels of BELIEF, KNOWLEDGE and ENTHUSIASM, so that any elements of negativity are initially removed.

When prospective UnFranchise Owners see the Market Hong Kong’s Management Performance Compensation Plan (MPCP), regardless of whether it is a One-to-One Presentation or an UnFranchise Business Presentation, it is only ink on paper, or some form of abstract art drawn out on a marker board. CDs and DVDs, the Career Manual, and the UnFranchise Owner Magazine are all very valuable tools for passing along information and firmly establishing a basic level of BELIEF; however, the reality of the UnFranchise system and the strongest motivational element are the UnFranchise Owners themselves and what they are doing. If we are proactive in getting people to attend UnFranchise Business Presentations, Local Seminars, or most importantly, the Hong Kong Annual Convention and the Leadership School in the first few weeks or at least within the first months, it gives them an opportunity to be in an environment where they can experience the contagious ENTHUSIASM of successful UnFranchise Owners.

Think about it — YOU CAN ACCOMPLISH A WHOLE MONTH’S WORK IN A SINGLE DAY! Simply by being positive and proactive in getting all members of your sales organization to NMTSS events. It has been proven that UnFranchise Owners who attend NMTSS events are those individuals that experience the fastest and most stable growth within their organizations. By attending seminars, conferences, conventions and trainings, and bringing new members of their organizations with them, UnFranchise Owners are able to greatly elevate levels of BELIEF and generate enormous ENTHUSIASM. The result: fast and stable growth. Consequently, by attending Local Seminars, Hong Kong Leadership School, Hong Kong Annual Conventions, and other trainings provided through the NMTSS, you are setting the example for your organization to follow and DUPLICATE. Remember, “WHAT YOU SET INTO MOTION CARRIES INTO MOTION.”

Our business is so INTANGIBLE. We can’t see it or touch it. It is a number of people independently working together to produce an outstanding organization. However, our meetings, trainings, seminars, conferences and conventions are TANGIBLE. You can see the ENTHUSIASM and BELIEF levels of the people that are in attendance at these events. You can see them, speak to them, and touch them, and acquire knowledge from them on how to best succeed at growing your organization. The people in attendance at these events and trainings compose the elements that make our business TANGIBLE. These programs are designed to demonstrate what Market Hong Kong is about and allow all those who attend to witness what can be accomplished as a Market Hong Kong UnFranchise Owner and as an UnFranchise Owner. However, it is imperative that they see it and feel it again and again. These events are the binding that holds our organizations together and allows us to sustain and maintain our business growth.

It has been said, “We are in the business of keeping people in the business until they see the light.” Given that Market Hong Kong is based upon what the statistically AVERAGE person can ACTUALLY and REALISTICALLY do, and that the AVERAGE person must SEE IT before he/she will BELIEVE IT, this statement could not prove to be truer.

The leaders of our organizations are constantly holding one-to-one meetings, holding UnFranchise Business Presentations, Product Preview Presentations, conducting trainings and corings for persons of many different organizations, and ultimately are encouraging UnFranchise Owners through discouraging times. It is through their tireless enthusiasm and often-selfless efforts that our organizations grow. It is frequently asked about our leaders, “What sustains these leaders’ enthusiasm and provides the motivation for them to continue their efforts?” The answer is simple: “No one is so strong that they never need encouragement and support.” Our leaders provide the needed support through their promotion and attendance of Local Seminars, Hong Kong Annual Convention and Hong Kong Leadership School. It is at these events that Market Hong Kong’s leaders are able to recharge their own batteries and reaffirm their own levels of belief, strengthen their attitudes, and stimulate their thinking. It is at these events that our leaders are able to renew their sense of purpose and see and feel the fruits of their efforts and labors; and most importantly, if not the most exciting aspect of these events, it is a place where new people are introduced to the BELIEF, KNOWLEDGE and ENTHUSIASM of what being a member of TEAM Market Hong Kong and their Market Hong Kong UnFranchise Business will provide for them, if they have the desire and the commitment. To this end, the Market Hong Kong National Meeting, Training and Seminar System has been developed.

SEC.  1         ONE-TO-ONE BUSINESS OPPORTUNITY MEETINGS

One of the most effective presentations is a home meeting where you invite a new prospect or lead over to discuss the Market Hong Kong business. This can be very informal; however, you always want to be as professional as possible when representing Market Hong Kong. You want to make sure that there are no distractions such as TVs playing, pets running around, children trying to get attention, or telephones ringing. This type of meeting can be for one, two or three people sitting across from each other at the kitchen table. When conducting a meeting across the kitchen table, it is very effective to use a company Flip Chart of the Marketing Plan, or you can simply draw out the Marketing Plan on a pad of paper. One very effective method of presenting the Marketing Plan is to sit and view a Market Hong Kong DVD that explains the Marketing Plan and brief information about several stores within Market Hong Kong’s Mall Without Walls®. Watching the DVD is a terrific method of presenting the Marketing Plan if you are new, or are located in an area where upline attendance is impossible. You can view the DVD and pause at points where you think emphasis is needed. Whichever method you choose, it is always advisable that your sponsor, upline Coordinator, or Certified Executive Coordinator be there with you to add support and help you. It adds to your credibility, as well as the basic duplication and management philosophies of Market Hong Kong, if your sponsor is in attendance. Additionally, your sponsor and/or upline representative can assist you in answering any questions, and of course, if you miss any important points, they are there to help fill in information, or lend a hand if you get stuck. When representing the program in a living room setting, it is necessary to set up a marker board (whiteboard) in order to explain the Marketing Plan. It is advisable to set up an attractive product display if available. Simply follow the format as it is provided in Chapter 21, Section 2: “UnFranchise Business Presentation.” The difference in the presentation is that the meeting is more informal and you will not have multiple speakers.

SEC.  2               UNFRANCHISE BUSINESS PRESENTATIONS

The sole purpose of this critically important meeting is to provide consistent and accurate information in an exciting and professional environment set up to accomplish two major goals:

·     To offer guests or prospects enough information, presented in a professional and enthusiastic manner, for them to make a positive decision to become UnFranchise Owners.

·     To introduce prospects and new UnFranchise Owners, recruited in the past week, to other like-minded people. This will help in building credibility and excitement.

An UnFranchise Business Presentation is designed to allow prospects to see the business as presented by an individual more knowledgeable and practiced at making the presentation. Every prospect or UnFranchise Owner who has seen the business through a one-to-one meeting should be taken to an UnFranchise Business Presentation as soon as possible.

SEC.  3           NEW UNFRANCHISE OWNER TRAINING

New UnFranchise Owner Training is one of the three required trainings that are part of the responsibility of being a Market Hong Kong UnFranchise Owner. All UnFranchise Owners must attend a Market Hong Kong sponsored New UnFranchise Owner Training within 28 calendar days after the Friday following the payment date of the subscription fee. This training is designed to ensure that the key factors necessary for success are provided to beginning UnFranchise Owners. These knowledge elements and factors consist of defining and gaining commitment for their new endeavor, being able to share the Market Hong Kong UnFranchise System with others, possessing an overview of the UnFranchise Business Development System basics and developing a general foundation on required forms and administration. It is imperative to provide new UnFranchise Owners with the basic and fundamental knowledge that will provide the information necessary for establishing a successful UnFranchise Business.

SEC.  4               BASIC 5 TRAINING

Duplication of certain fundamentals of success is the key to lasting prosperity with Market Hong Kong. These fundamentals can be reduced to five basics:  (1) Attitude and Knowledge; (2) Goals; (3) Retailing; (4) Prospecting, Recruiting and Sponsoring; and (5) Building Depth with the ABC Pattern and follow-up. The Basic 5 Training is designed to ensure that UnFranchise Owners are knowledgeable of these five fundamentals. The Basic 5 is one of the three required trainings that must be attended as a Market Hong Kong UnFranchise Owner. The Basic 5 Training and the New UnFranchise™ Owner Training must be completed prior to attending the Executive Coordinator Certification Training. The most successful UnFranchise Owners attend the Basic 5 Training on a consistent basis. All UnFranchise Owners must attend a Basic 5 and receive from their instructor a completed Basic Five and New UnFranchise Owner Training Certificate (can be downloaded in the UnFranchise Business Account, Downloads > Administration). Instructors must sign and certify each certificate with their name, the attendee’s name, the location, and the date they gave the training. Without this certificate and the proper information completed, an UnFranchise Owner may not attend an Executive Coordinator Certification Training.

SEC.  5               EXECUTIVE COORDINATOR CERTIFICATION TRAINING

The Executive Coordinator Certification Training may ONLY be conducted by a Market Hong Kong Certified Trainer. The Executive Coordinator Certification Training (ECCT) is one of the three required trainings that each Market Hong Kong UnFranchise Owner must attend. All participants must have attended a New UnFranchise Owner Training and a Basic 5 Training prior to taking the ECCT and present the proper certificate (Basic Five and New UnFranchise Owner Training Certificate [can be downloaded in the UnFranchise Business Account, Downloads > Administration) to gain admittance.

The Certified Trainer will conduct the Executive Coordinator Certification Training covering, at a minimum, the following topics:

·      Overview/Introduction to Market Hong Kong

·      The Marketing Plan and Management Performance Compensation Plan

·      Legal Affairs and Administration

·      Policies, Procedures, Rules and Regulations

·      The National Meeting, Training and Seminar System

·      Online Reports and Management

SEC.  6               CERTIFIED TRAINER SCHOOLS

Certified Trainer Schools are corporate-sponsored and corporate-operated training programs conducted one to three times per year. These Certified Trainer Schools are conducted to teach qualified UnFranchise Owners how to teach other UnFranchise Owners the key administrative elements necessary for successful participation in the Management Performance Compensation Plan. Market Hong Kong’s Certified Trainers are an elite group of UnFranchise Owners, not only because of the breadth of knowledge and success that they have experienced as UnFranchise Owners, but also because they have accepted the challenge of being leaders among all of Market Hong Kong’s UnFranchise Owner force. They are examples for every UnFranchise Owner to duplicate, and because of this they are held to a higher standard of performance within the UnFranchise Business system. Certified Trainers are the only approved trainers permitted to conduct the Executive Coordinator Certification Training, a mandatory requirement for all Executive Coordinators.

The Certified Trainer School addresses Career Manual topics in-depth so that proper training of UnFranchise Owners can be conducted by the Certified Trainer administering the Executive Coordinator Certification Training. The course of instruction addresses, but is not limited to, the following:

·      Code of Ethics

·      Policies, Procedures, Rules and Regulations

·      The Management Performance Compensation Plan

·      The National Meeting, Training and Seminar System

·      The UnFranchise Business Account and the UnFranchise Management System

·      Illegal Direct Selling and Network Marketing Programs

·      Legal Affairs and Administration

·      International Expansion

SEC.  7               MOTIVES DAY 1 TRAINING – APPLICATION AND TECHNIQUE; GETTING STARTED WITH MOTIVES

The Motives® Day 1 Training is a seven-hour class, open to all UnFranchise Owners and guests, which highlights the Motives product line and how to build a business around Motives. This class covers detailed product knowledge of our entire line of Motives by Loren Ridinger cosmetics, along with proper application of each product and techniques with which to apply them. Students will learn sanitation procedures, how to prepare the skin for application, and the order in which to apply products. Application is divided into four sections including:

  • Priming and Base
  • Applying Color (Eyes)
  • Lip and Cheek
  • Touch-ups and Tools

The class also covers how to conduct a basic Motives Clinic and start developing a client base toward building Base 10, Seven Strong with Motives.

SEC.  8               SKINCARE 101 TRAINING

The Skincare 101 Training is a two and a half-hour training that is open to UnFranchise™ Owners and guests. This training is a complete overview of each of our skincare lines, including Skintelligence, Cellular Laboratories, Vitashield®, Pentaxyl®, Timeless Prescription and Matriskin. Each one of the lines is covered in detail, including information on how and when to apply the product for maximum results.

SEC.  9               MOTIVES UNIVERSITY MAJOR OVERVIEW

This class is a three-hour training that is open to UnFranchise Owners and guests. This is an overview of our entire cosmetic line, including a presentation of the business plan incorporating Motives by Loren Ridinger as the Major.

SEC.  10             LOCAL SEMINARS

A Local Seminar is a more in-depth Basic 5 presentation that lasts six to eight hours and features a guest speaker who is an approved Speaker’s Bureau Category II member. Only approved Speaker’s Bureau Category II members can be featured speakers at a Local Seminar and receive an honorarium and/or paid expenses. At Local Seminars, UnFranchise Owners are taught additional sales techniques and organizational-building techniques from some of the invited guest UnFranchise Owners in the respective area. Product Trainings can be included in this event as well as informational segments devoted to the various stores within Market Hong Kong’s Mall Without Walls®. This event also recognizes area UnFranchise Owners who have achieved new UnFranchise Levels and UFO qualification or requalification, or have achieved outstanding retailing or recruiting accomplishments or other related success. Local Seminars are held approximately every two to three months.

SEC.  11             CORPORATE-SPONSORED LEADERSHIP SCHOOL AND HONG KONG ANNUAL CONVENTION

The Market Hong Kong corporate-sponsored Leadership School and the Hong Kong Annual Convention are conducted once a year. They are designed for advanced training in necessary management and leadership skills specifically relating to the UnFranchise Business Development System.

SEC.  12             CORPORATE-SPONSORED INTERNATIONAL CONVENTION

The Market Hong Kong’s parent company, Market America holds a corporate-sponsored International Convention, which is the annual celebration and learning experience for ALL Market America, Market Australia, Market Taiwan and Market Hong Kong, Market United Kingdom, Market España, Market Singapore and Market America in Mexico UnFranchise Owners. The International Convention is designed to educate, motivate and offer recognition to those UnFranchise Owners who have worked hard and have achieved a level of excellence during the past year. Recognition is also given to those individual UnFranchise Owners who have met the President’s Challenge (the criteria is determined by founder, President and CEO JR Ridinger). Awards and accolades — including Top Recruiter, Top Retailer, UnFranchise Level increases, and NMTSS Region of the Year — are given to those that best represent the spirit and commitment of Team Market Hong Kong. It is the time when new products are introduced into Market Hong Kong’s Mall Without Walls. The corporate-sponsored International Convention is the gala event of the year for all UnFranchise Owners.

SEC.  13             TRANSLATION SERVICES FOR NMTSS EVENTS

Market Hong Kong wants to provide every person who is committed to achieving a level of success utilizing the Management Performance Compensation Plan the tools that he/she needs to succeed. Business support materials are available in Chinese and English Translation services for corporate-sponsored events, when available, will be provided via radio transmission and at a nominal price to those needing these translation services. Prior to the event, the Events Director will announce if translation services will be available for the upcoming corporate-sponsored event and the cost per person to utilize this service. If translation services are requested for individually sponsored events (such as Local Seminars), then it is the responsibility of the leaders, the Local Coordinator, of the respective area to seek out and contract those services on an individual basis.

SEC.  14             MEETING/TRAINING FUNDAMENTALS

The business objective is to build your UnFranchise business sales organization by sharing the benefits of Market Hong Kong’s products and the benefits of the business opportunity. It is therefore vitally important that one conduct all meetings as professionally as possible in order to accomplish these objectives.

Even moderately successful people in the network marketing business have failed to realize that it is the little “professional” details that make a tremendous difference in realizing success. It is the fine points of how the meeting is conducted that translate into how successfully we sell products or sponsor new UnFranchise Owners. For detailed, comprehensive information on setting up and running a professional NMTSS meeting/training, please see Chapter 21. This information includes details on setting up meeting rooms, using effective product displays, utilizing guest speakers, etc., that will make running your events smooth and easy.

SEC.  15             NMTSS DESIGNATED REGIONS

Hong Kong has been divided into three areas. The following is the area breakdown:

Hong Kong Island: Aberdeen, Admiralty, Ap Lei Chau, Causeway Bay, Central, Chai Wan, Deep Water Bay, Fortress Hill, Happy Valley, Heng Fa Chuen, Kennedy Town, Mid-levels, North Point, Pok Fu Lam, Quarry Bay, Repulse Bay, Sai Wan, Sai Wan Ho, Sai Ying Pun, Shau Kei Wan, Shek O, Sheung Wan, Shouson Hill, Siu Sai Wan, Stanley, Tai Koo Shing, The Peak, Tin Hau, Wah Fu, Wanchai, Wong Chuk Hang

Kowloon: Cheung Sha Wan, Choi Hung, Diamond Hill, Ho Man Tin, Hung Hom, Jordan, Kowloon Bay, Kowloon City, Kowloon Tong, Kwan Tong, Lai Chi Kok, Lam Tin, Lei Yuen Mun, Lok Fu, Mei Foo, Mongkok, Ngau Tau Kok, Prince Edward, Sau Mau Ping, Sham Shui Po, Shek Kip Mei, Tai Kok Tsui, To Kwa Wan, Tsim Sha Tsui, Tsim Sha Tsui East, Tsz Wan Shan, Wong Tai Sin, Yau Ma Tei, Yau Tong

New Territories & Islands: Chek Lap Kok, Cheung Chau, Clear Water Bay, Discovery Bay, Fanling, Fo Tan, Kwai Chung, Lai King, Lamma Island, Ma On Shan, Ma Wan, Mui Wo, Peng Chau, Sai Kung, Sha Tin, Sham Tseng, Sheung Shui, Tai O, Tai Po, Tai Wai, Tai Wo Hau, Tin Shui Wai, Tseung Kwan O, Tsing Yi, Tsuen Wan, Tuen Mun, Tung Chung, Wu Kai Sha, Yuen Long

 

Last Modified :08/24/2015 2:44:36 PM EDT